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2023 Week 24: Beauty Brand and Product Launches

Published June 15, 2023
Published June 15, 2023
Guerlain

This week, moisturizing lip balms are popular, with both U Beauty and Kjaer Weis releasing hyaluronic acid–powered sheer-colored offerings. On the subject of color, Scent Theory has teamed up with Crayola for a vibrant collection of rainbow-colored scented soaps. Meanwhile on the haircare front, Guerlain has dipped its toes into the category with a luxury three-product-strong collection that focuses on scalp care and conditioning.RETAILMichelle Pfeiffer's genderless fragrance brand Henry Rose expands its retail footprint launching 224 Sephora doors in the US with four of its best-selling fragrances Jake’s House, Queens & Monsters, Windows Down, and Flora Carnivora. The brand will also be available online with two additional scents Char and Torn. The brand launched as a direct-to-consumer brand in 2019 and made its first foray into retail in 2022 with Credo Beauty, Neiman Marcus, Bergdorf Goodman, and Nordstrom. After building the brand in Sephora and Ulta, Briogeo is expanding into the professional channel through a 600-door partnership with Salon Centric. This channel is familiar territory for The Wella Co, which acquired the Briogeo brand last year. Salon Centric will offer almost the entire range with the exception of products that have current retail exclusivity agreements.Jeanine Lobell launched Neen with a DTC beauty subscription card concept in 2022. She's now bringing her digital-first, refillable makeup concept to brick-and-mortar retail. The brand will enter Nordstrom online and in 14 Nordstrom Art Bar locations as well as C.O. Bigelow by the end of June.

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